Flamingo Joe’s Market sells baskets, bottles of Florida flavor

Published: Wednesday, February 20, 2013 at 05:57 PM.

PANAMA CITY BEACH — Flamingo Joe’s Market opened last February on Thomas Drive, where locals and visitors can stop by any day of the week for fresh Florida flavor.

Owner Joe Breakbill, aka “Flamingo Joe,” can be spotted at the market when he is not traveling the region in search of the best produce. He once owned Flamingo Joe’s Grill & Seafood down the street with Jennifer Baird, but the nickname stuck.

“A lot of people don’t even know my full name,” he said.

Flamingo Joe’s Market sells Flamingo Joe’s salsa, which you might have tried served warm at the restaurant. The salsa originates from a family recipe more than 100 years ago and has been mentioned in Southern Living magazine. Flamingo Joe’s original salsa is a sweet and tangy blend of tomatoes, onions and peppers, while other varieties at the market also include mango and hot habanero.

“The hot habenero is a new product out this year,” said Joe, who also sells Flamingo Joe’s Huli sauce for poultry, fish and veggies. “The Huli is an original recipe over 22 years. It’s a sweet dipping sauce or can be a marinade.”

The rain had just slowed to a light drizzle when I stopped by Tuesday morning, so much of the produce still was in the 12- by 12-square-foot building.

“We have the best brown free range farm eggs. I don’t eat anything else; it’s part of my pay,” said employee Polly, who pulled some out of the refrigerator to show me. “They are stronger, with a richer flavor, and the yolks are more yellow.”



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